​​ Your Trust, Our Priority – Protecting Your Data with Integrity

At Hong Kong Tai Long Limited, we are committed to safeguarding your privacy and ensuring your personal data is handled with the utmost care. As a brand rooted in sustainability, transparency, and customer-centric innovation, we understand that trust is earned through accountability. This Privacy Policy outlines how we collect, use, share, and protect your information when you engage with our products, services, websites, or apps (collectively, the “Services”). By using our Services, you consent to the practices described herein.

​​1. Information We Collect​​

We gather information in two primary categories: ​​Personal Information​​ (directly tied to your identity) and ​​Usage Data​​ (about how you interact with our Services).

​​a. Personal Information​​

• ​​Account & Contact Details​​: When you register for an account, subscribe to our newsletter, or place an order, we collect your name, email address, phone number, mailing address, and payment details (e.g., credit card information processed via secure third-party gateways).
• ​​Demographic Data​​: We may ask for optional information like gender, size preferences, or style interests to personalize your experience (e.g., recommending swimwear sizes based on your measurements).
• ​​Customer Support Interactions​​: If you contact us via email, chat, or social media, we may log your name, contact details, and the nature of your inquiry (e.g., returns, product questions).

​​b. Usage Data​​

• ​​Device & Technical Information​​: We automatically collect device-specific data (e.g., IP address, browser type, operating system, unique device identifiers) and technical details about how you access our Services (e.g., mobile app version, Wi-Fi vs. mobile data).
• ​​Behavioral Data​​: Through cookies, pixels, and similar tools (see Section 7), we track activity such as pages visited, products viewed, time spent on our site, and purchase history.
• ​​Location Data​​: With your consent, we may collect approximate or precise location data (e.g., to tailor regional promotions or estimate shipping times).

​​2. How We Use Your Information​​

We use your data to deliver exceptional, personalized experiences while upholding our commitment to sustainability and ethics. Key purposes include:

• ​​Fulfilling Orders & Contracts​​: Processing purchases, managing returns, and ensuring timely delivery (e.g., verifying your address for shipping).
• ​​Personalization​​: Recommending products (e.g., suggesting eco-friendly dresses based on your past purchases) or customizing your app/website experience (e.g., showing local store inventory).
• ​​Communication​​: Sending order confirmations, shipping updates, and marketing emails (you can opt out at any time via the “Unsubscribe” link).
• ​​Security & Compliance​​: Protecting against fraud, verifying identities, and complying with legal obligations (e.g., tax reporting).
• ​​Improving Services​​: Analyzing usage trends to optimize our website, app, and product offerings (e.g., refining our sustainable swimwear line based on customer feedback).

​​3. Sharing Your Information​​

We prioritize minimizing data sharing, but may disclose your information in the following circumstances:

• ​​Third-Party Service Providers​​: We work with trusted partners to support our Services, such as:

  • Payment Processors (e.g., Stripe, PayPal) to handle transactions securely.
  • Logistics Partners (e.g., DHL, FedEx) to manage shipping and delivery.
  • IT & Analytics Providers (e.g., AWS for cloud storage, Google Analytics for traffic insights) to maintain and analyze our Services.
    These partners are contractually obligated to use your data only for the purposes we specify and to adhere to strict privacy standards.

• ​​Legal Requirements​​: We may share your information if required by law (e.g., responding to a court order or government inquiry) or to protect our rights, property, or safety (e.g., investigating fraudulent activity).

• ​​Business Transfers​​: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new owner, but we will notify you in advance and ensure they commit to this Privacy Policy.

​​4. Data Storage & Security​​

We store your information on secure servers located in regions compliant with international data protection laws (e.g., EU-US Data Privacy Framework, CCPA). Our infrastructure prioritizes sustainability: data centers are powered by renewable energy, aligning with our carbon neutrality goals.

To protect your data, we implement:

• ​​Encryption​​: Sensitive information (e.g., payment details) is encrypted in transit and at rest using industry-standard protocols (TLS 1.3, AES-256).
• ​​Access Controls​​: Only authorized personnel with a legitimate business need can access your data, subject to strict internal audits.
• ​​Retention Policies​​: We retain your data only as long as necessary (e.g., order records for 7 years for tax purposes, account data until you request deletion).

​​5. Your Rights Regarding Your Data​​

You have the right to control your personal information. Here’s how to exercise those rights:

• ​​Access & Correction​​: Request a copy of your data or correct inaccuracies via [email protected].
• ​​Deletion​​: Ask us to delete your account and associated data (note: some data may be retained for legal or operational reasons).
• ​​Data Portability​​: Export your data (e.g., order history, preferences) in a structured format upon request.
• ​​Withdraw Consent​​: Opt out of marketing communications or personalized ads (e.g., via the “Unsubscribe” link or adjusting app settings).
• ​​Restrict Processing​​: Limit how we use your data (e.g., if you dispute its accuracy).

For requests, contact our Privacy Team at [email protected] with proof of identity. We aim to respond within 30 days.

​​6. Cookies & Similar Technologies​​

We use cookies to enhance your experience:

• ​​Essential Cookies​​: Enable core functions (e.g., adding items to your cart).
• ​​Analytical Cookies​​: Track usage trends (e.g., popular products) to improve our Services.
• ​​Marketing Cookies​​: Deliver personalized ads (e.g., showing our sustainable swimwear after you browse our site).

You can manage cookies via your browser settings (e.g., Chrome’s “Privacy & Security” menu) or use our cookie consent tool on our website.

​​7. Third-Party Links & Services​​

Our Services may contain links to third-party websites (e.g., social media, partner brands). We are not responsible for their privacy practices—please review their policies before sharing data.

​8. Payment Processing (PayPal ACDC Compliance)​

Card and wallet transactions are handled by PayPal, our secure payment gateway. Your payment details are entered on encrypted forms hosted or served by PayPal and processed according to the PayPal Privacy Statement. By paying with your card or PayPal account you acknowledge that your data will be processed by PayPal in accordance with that statement.

​​9. Policy Updates​​

We may update this Privacy Policy to reflect changes in laws or our Services. Updates will be posted on our website and app, with a notice in our newsletter. Continued use of our Services constitutes acceptance of the revised policy.

​​10. Contact Us​​

For questions or concerns about this Privacy Policy or your data, reach out to our dedicated team:

• Email: [email protected]
• Mailing Address: Room 16, 23F, Quan Fat Commercial Building, 362 Sha Tsui Road, Tsuen Wan, Hong Kong

At Hong Kong Tai Long Limited, we believe privacy is a fundamental right. We are committed to transparency, accountability, and protecting your trust—because your confidence is as vital to us as the sustainable future we’re building together.

Hong Kong Tai Long Limited: Where Your Data Meets Trust.